urban shoppers in india increase fast moving consumer goods spending by 13 percent despite shopping less frequently
Urban consumers in India are spending 13 percent more on fast-moving consumer goods while reducing their shopping frequency due to higher prices. Online purchases are growing rapidly through new household additions and more shopping occasions, while traditional corner shops retain a major market share. Personal care goods lead value growth among all product categories.
Effective Not specified in the update
For professionals: Evaluate digital fulfillment infrastructure and traditional distribution channels to align with shifting urban purchasing habits · Monitor quarterly volume trends and category growth figures in retail client portfolios
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