clean-label snack maker troovy secures rs 100 crore in funding round

clean-label snacking brand troovy has secured fresh funding amounting to rs 100 crore in a round led by fireside ventures and sharrp ventures. this capital injection is more than double the rs 45.8 crore the enterprise secured previously in january. established in 2021, the firm entered this fundraising cycle amid rising market demand.

the newly acquired capital is earmarked for specific business expansions. the company intends to direct these funds toward enhancing its research and development capabilities, scaling up manufacturing capacity, and widening its distribution footprint across quick-commerce and offline retail channels.

looking ahead, the brand will deploy the capital to execute these growth plans across its chosen retail vectors. while the announcement outlines the immediate operational targets for the fresh funds, specific timelines for the manufacturing and distribution rollout were not stated.