Indian gold market anticipates 12 percent demand surge for Dhanteras 2026 despite high prices

Domestic gold merchants anticipate a 12 percent increase in consumer buying volumes during Dhanteras 2026. This projected surge in physical offtake arrives concurrently with retail yellow metal prices touching a two-week peak in local markets. Consumer enthusiasm for precious metals often remains resilient during traditional festival periods despite elevated spot pricing.

Analyzing past seasonal trends shows that auspicious buying dates frequently override cost resistance among retail buyers purchasing jewelry and coin assets. Bullion traders and jewelry retailers must ensure adequate inventory stocking and transparent pricing to capture festival demand effectively.

Track daily spot gold rates and consumer footfall data closely as the festival date approaches. Bottom line: higher consumer demand can offset margin pressures for jewelers despite elevated acquisition costs.